IMAGINE

Imagine you're browsing a website with stunning visuals, but you can't see them. That's what it's like for people using screen readers due to visual impairments. Alt text isn't just about SEO, it's about making your content accessible to everyone.

• For users: Think of alt text as describing the image to a friend who can't see it. What's the key message the image conveys? How does it relate to your content?

• For search engines: Use relevant keywords naturally, but focus on accurately describing the image.

Ditch "structural relationship between H2 and H3" for "creating a clear path for your readers."

Think of your headings like signposts on a journey through your content. H2s are the major landmarks, and H3s guide readers to interesting points along the way.

• For users: Well-structured headings make your content easy to scan and digest. Readers can quickly find the information they need.

• For search engines: A logical heading structure helps search engines understand your content and how different sections relate to each other.

And instead of "on-page optimization," let's call it "rolling out the red carpet for your readers (and search engines!)."

You've created amazing content, but how will people find it? On-page optimization is like setting the stage for your content to shine.

• Keyword research: It's about understanding what your audience is searching for and speaking their language.

• Engaging content: Think compelling storytelling, clear explanations, and actionable advice.

• Catchy titles and descriptions: Your title tag and meta description are like a movie trailer – they need to grab attention and entice clicks.

• User-friendly URLs: Keep them short, descriptive, and easy to remember.

• Internal linking: Connect related content to guide readers deeper into your website.

By focusing on these elements, you'll create a website that's both user-friendly and search engine friendly. It's a win-win situation!