TRUSTPILOT

Yes, you can use Trustpilot for branding and marketing purposes. Trustpilot offers several ways to leverage customer reviews and ratings to enhance your brand's credibility and marketing efforts:

Brand Assets

Trustpilot provides various marketing assets that you can use across different channels:

• TV ads: Add your TrustScore and rating to increase credibility.

• Print media: Include your TrustScore in brochures and print ads.

• Packaging and vehicles: Display your Trustpilot rating on packaging and delivery vehicles.

• Digital ads: Add your TrustScore to retargeting ads to increase click-through rates by up to 66%.

• Apps and events: Share Trustpilot reviews to showcase customer satisfaction.

Impact on Advertising

Adding Trustpilot content to your ads can significantly improve their performance:

• An ad with Trustpilot logo and stars is nearly 2.5 times more persuasive than one without.

• US consumers are 10 times more likely to click on an ad with a five-star Trustpilot rating, 3,000+ reviews, and a customer testimonial.

• 71% of US consumers are more likely to buy from a brand with a good Trustpilot score.

Building Trust

Trustpilot reviews serve as powerful trust signals:

• 48% of sellers struggle with communicating value, but trust signals like reviews can help overcome this challenge.

• Including reviews in emails, websites, and social media is simple with Trustpilot's TrustBox Widgets.

• Airtasker achieved a 15% increase in click-through rates by using Trustpilot reviews in email marketing campaigns.

Retargeting Campaigns

Trustpilot reviews can enhance retargeting efforts:

• Retargeting ads can lead to a 147% increase in conversion rates compared to non-targeted ads.

• Consumers are almost six times more likely to click an online advertisement with the Trustpilot logo and stars.

Brand Differentiation

Using Trustpilot in your marketing can help your brand stand out:

• 86% of consumers in the US and UK find ads more trustworthy with the Trustpilot trust mark.

• In the UK, 90% of consumers find ads more trustworthy with the Trustpilot trust mark.

• Adding the Trustpilot star rating or logo to your ads can directly improve your click-through rate and quality score.

By incorporating Trustpilot reviews and ratings into your branding and marketing strategies, you can build trust, improve ad performance, and ultimately drive more conversions and sales.